Marketing Research /
Joseph F. Hair, Robert P. Bush, David J. Ortinau
- 2 ed.
- Estados Unidos de América : Mc Graw Hill
- 720 pág.
Donación realizada en Abril de 2012. \
Marketing Research Information and Technology. -- Designing the Marketing Research Project. -- Gathering and Collecting Accurate Data. -- Data Preparation, Analysis, and Reporting the Results.